Job Specifications & Details
Role Overview
LEGENDS Team is a leading media buying team within a large affiliate holding, uniting over 1000 professionals working with Tier-1/2/3 markets. We are looking for a strong Account Manager / Business Development specialist to join our team. The specific area of work (SEO traffic, FB traffic, or direct advertiser management) will be determined based on interview results and candidate experience.
Key Responsibilities
• Full control over limit issuance (from BDM department and between teams), maintaining and updating offer tables.• Digitization of all agreed caps for your partners.• Tracking the priority of launching new products.• Monitoring the profitability of all traffic streams (SEO, FB, etc.), working with conversion patterns (uEPC, EPC, CR, Reg-to-Dep).• Analyzing split tests in collaboration with analysts.• Traffic quality control: Retention/LTV.• Joint search and exploration of promising GEOs for SEO and FB output (competition analysis, query frequency).• Full management of assigned advertisers.• Securing exclusive terms (rates, bumps, caps, RS/Hybrid/CPA) for high-quality traffic.• Negotiating profitable deals above market rates and extending marginal deals.• Improving traffic flow conditions, proactive engagement on concluded deals.• Discussing conversion drops with advertisers, analyzing reasons for rejections (fraud, GEO mismatch, misleading information).• Working with rates for Extendi and direct brands, full control over deal terms.
Requirements & Qualifications
• Deep understanding of funnels and traffic specifics in the interactive entertainment sector (SEO and/or FB — crash and slot approaches).• Fluent in Keitaro.• Experience with Extendi, CC, C2B platforms (2+ years is a plus).• Knowledge of iOS/PWA features and their impact on conversion.• Understanding of metrics: EPC, CR, Reg-to-Dep, Retention, LTV.• Ability to work with partner dashboards, their metrics and statistics, and draw conclusions from data.• Ability to assess risks of cooperation with partners and find a unique approach to each.• Ability to effectively argue to partners what improvements the team is seeking.• Proven cases where you significantly influenced team profit through partner collaboration.• English: B1 level or higher; for FB direction - Intermediate B1 or higher.• High stress resistance, readiness to be available when the market demands.• Quick reaction speed.• Attention to detail.• Team player.• Self-reliance and proactivity in decision-making.• Flexibility.