Job Specifications & Details
Role Overview
A rapidly growing performance marketing project in the financial sector is seeking an Affiliate Manager / Mobile Performance Marketing Manager. The ideal candidate understands how mobile performance traffic operates, can analyze data, and effectively develop partner relationships.
Key Responsibilities
• Develop and expand the partner network, including webmasters, media buying teams, and other partners, for mobile traffic acquisition.• Monitor traffic quality across all funnel stages, from registration to conversion.• Work with mobile tracking systems: mobile links, postback, click_id, sub_id, and redirects.• Analyze traffic effectiveness using AppsFlyer or similar Mobile Measurement Partner (MMP) platforms.• Reconcile partner data with CRM and internal company systems.• Identify fraud, anomalies, and low-quality traffic sources.• Analyze key performance metrics including CPA, CPL, CPR, EPC, CR, Approve Rate, and Issue Rate.• Cultivate relationships with partners, discover new traffic sources, and scale successful initiatives.
Requirements & Qualifications
• Proven experience as an Affiliate Manager, Traffic Manager, or Performance Manager.• Strong understanding of mobile performance marketing principles.• Experience working with AppsFlyer or other Mobile Measurement Partner (MMP) platforms.• Knowledge of tracking systems, postback, click_id, sub_id, deep links, and attribution models.• Ability to analyze data and make data-driven decisions based on key metrics.• Experience in fraud detection and traffic quality assessment.• Prior experience in FinTech, Microfinance Organizations (MFO), Microcredit Organizations (MCO), or Lead Generation will be a significant advantage.