Job Specifications & Details
Role Overview
We are seeking a specialist who can not only maintain communication with partners but also actively develop the performance marketing direction. This involves finding and attracting high-quality partners, negotiating cooperation terms, launching traffic, controlling its quality, conducting in-depth analysis of metrics, and scaling achieved results.
Key Responsibilities
• Searching, onboarding, and managing affiliate partners.• Developing the partner base and reactivating current/old partners.• Working with CPA / RevShare / Hybrid models.• Negotiating rates, caps, holds, KPIs, payouts, and individual terms.• Controlling traffic quality: preventing fraud, bot traffic, fake registrations, low-quality FTDs, multi-accounting.• Analyzing metrics: FTD, Reg2Dep, CR, ROI, NGR, GGR, LTV, ARPU, retention.• Working with trackers, postbacks, S2S tracking, affiliate links, UTM.• Working with sources: SEO, PPC, FB, Telegram, ASO, In-App, Push, Email, Influencers, media buying.• Preparing reports on partners, GEOs, sources, and effectiveness.• Interacting with risk / finance / product / retention teams on disputed cases and traffic quality.• Participating in the development of the affiliate program, terms, offers, and anti-fraud approaches.
Requirements & Qualifications
• Experience in performance marketing / interactive entertainment / digital gaming platforms for 4+ years.• Experience working on the advertiser side or with a strong affiliate network is a plus.• Understanding of CPA / RevShare / Hybrid models.• Ability to attract and develop partners, not just manage existing ones.• Experience with FTD, ROI, NGR, CR, LTV, and traffic quality control.• Understanding of postbacks / S2S / tracking links / UTM.• Ability to identify fraudulent, incentivized, and low-quality traffic.• Ability to negotiate and build long-term relationships with partners.• English proficiency for communication with international partners.• A plus: experience with Affilka / Keitaro.• A plus: experience with Canada / LATAM / Bolivia / Ecuador.• A plus: having your own partner base.• A plus: experience launching an affiliate direction or GEO from scratch.• A plus: experience with Tier-1 / LATAM / crypto traffic.• A plus: experience with anti-fraud, traffic quality control, caps, holds, and risk checks.• A plus: experience participating in conferences and networking with partners.