Job Specifications & Details
Role Overview
The IGAPPS team is involved in launching, testing, and bringing various applications to market. We are currently looking for an experienced ASA Specialist to promote iOS subscription-based applications.
Key Responsibilities
• Launching, managing, and scaling advertising campaigns in Apple Search Ads
• Developing effective advertising campaign structures
• Analyzing search queries and regularly expanding semantics
• Monitoring key performance metrics: CPI, CPA, ROAS, ROI, LTV, CAC
• Scaling successful campaigns without losing efficiency
Requirements & Qualifications
• 2+ years of experience with Apple Search Ads
• Practical experience in independently managing advertising campaigns
• Experience working with large advertising budgets
• Understanding of key performance metrics: CPI, CPA, ROAS, ROI, LTV, Retention
• Experience in interactive entertainment, sports analytics, or digital gaming platforms will be a significant advantage