Job Specifications & Details
Role Overview
LEGENDS TEAM is an international media buying holding company with over 7 years of experience scaling traffic in highly competitive performance marketing verticals. We are looking for an ambitious ASO Specialist to help us expand. Your task is to make our applications in the Apple Store or Google Play as visible and conversion-optimized as possible, directly impacting business metrics through organic growth.
Key Responsibilities
• Strategy and Metadata: Develop and maintain ASO strategy for Apple Store or Google Play. Full cycle of semantic work (Keyword Research, clustering, Title, Subtitle, Keywords field).• Visual ASO & CVR: Create technical specifications for designers for icons, screenshots, and video previews. Conduct systematic A/B tests (PPO, Apple Store or Google Store Experiments) for continuous improvement of Page → Install conversion.• GEO-adaptation: Localize store pages for Tier-1 / Tier-2 markets, considering cultural specifics and local store requirements.• Policy & Risk Management: Work within Apple or Google requirements (for interactive entertainment products), promptly adjust metadata after rejections, and use safe keywords.• Analytics: Deep monitoring of positions, competitor analysis, and market trends using a professional stack (AppTweak, Asodesk, Sensor Tower, MobileAction).
Requirements & Qualifications
• Experience: Successful cases of promoting mobile applications in competitive niches (experience in interactive entertainment will be a significant advantage).• Technical Expertise: Deep understanding of Apple Store or Google Play indexing algorithms.• Adaptability: Ability to quickly react to changes in store policies and find solutions for moderation.• Analytical Thinking: Ability to work with large data sets and transform numbers into effective hypotheses.Soft Skills: autonomy, attention to detail, and proactivity in finding new growth points.