Job Specifications & Details
Role Overview
Seeking an experienced Chief Marketing Officer who can scale digital products and build a data-driven growth system.
Key Responsibilities
• Drive growth in key product and financial metrics (LTV, ROI).
• Scale user acquisition efforts (PPC, SEO, social media, influencer marketing).
• Develop CRM, retention strategies, and loyalty programs.
• Optimize conversion funnels and manage the team, budget, and analytics.
Requirements & Qualifications
• Proven experience as a Chief Marketing Officer or Head of Marketing, with a track record of scaling products.
• Strong expertise in performance marketing, CRM, and unit economics.
• Data-driven approach to decision-making.
• A plus: Experience in partnership programs, social media ecosystems, and influencer marketing.
• Understanding of risk management and fraud prevention systems.
