Job Specifications & Details
Role Overview
We are an international product IT company specializing in creating technological solutions for automated trading on financial markets. Our innovative products help users automate the trading process using advanced algorithms, analytics, and modern technologies. We are looking for an experienced Chief Marketing Officer (CMO) to lead the company's marketing direction, be responsible for significant growth in key business metrics, and build a strong, effective international marketing function.
Key Responsibilities
• Develop and successfully implement a comprehensive marketing strategy for all company products. • Be responsible for key business metrics, including ROAS, cohort payback, traffic volume and quality, FTD, conversions, and overall user acquisition efficiency. • Scale products in international markets, ensuring global growth. • Effectively manage the marketing budget, ensuring maximum return on investment. • Build and develop a high-performing marketing team, including Performance, Affiliate, Influencer Marketing, Creative, and Content. • Establish optimal processes within the department, clearly define areas of responsibility, and develop team competencies. • Work closely with Product, Analytics, and other company departments to achieve synergy. • Develop unique product positioning and actively strengthen the company's brand in the market. • Identify new, promising growth channels and scale existing, proven channels.
Requirements & Qualifications
• Mandatory experience in trading, fintech, or the interactive entertainment sector. • 5+ years of experience in marketing, with 2-3 years in a leadership role. • Proven experience in successfully scaling products through marketing. • Deep practical understanding of performance marketing (Meta Ads, Google Ads). • Experience in promoting mobile products. • Proficient in analytics and attribution: ability to interpret data, set tracking requirements, and make data-driven decisions. • Experience in building and effectively managing a marketing team (hiring, structure, responsibility allocation). • Experience in managing and growing a marketing budget. • Strong advantages include: experience launching and promoting products in international markets (EU, MENA, LATAM), understanding advertising platform limitations for financial products and practical experience working within these conditions, problem-solving case studies, product positioning development skills, experience with affiliate models and partnerships (understanding the field and contacts is sufficient), B2+ English level, experience working in a product IT company.