Job Specifications & Details
Role Overview
We are looking for a strong CMO / Head of Marketing with proven experience in the digital entertainment sector and a track record of working in international markets.
Key Responsibilities
• Develop and implement marketing strategies for target GEOs;• Manage brand reputation, handle negative feedback and crisis situations;• Identify, test, and implement unconventional traffic acquisition channels;• Plan, control, and optimize the marketing budget;• Adapt marketing activities to the specifics of Tier 2 / Tier 3 markets.
Requirements & Qualifications
• Proven experience in the digital entertainment industry;• Experience managing SMM, UGC, influencer marketing, and affiliate channels;• Ability to build a strategy and take responsibility for its implementation;• Experience in managing teams and external contractors;• Strategic thinking, results-orientation, and strong leadership qualities.