CMO / Head of User Acquisition

• Managing all user acquisition directions;• Analyzing effectiveness and making decisions on channels;• Building an acquisition system with a focus on growth and efficiency;• Launching new channels and testing hypotheses;• Building end-to-end funnel analytics;• Controlling audience quality and business metrics;• Managing channel unit economics;• Leading teams and contractors;• Setting tasks for content teams and marketers;• Developing scaling and automation processes;• Forming regulations and processes;

• Experience in marketing and user acquisition management for 4+ years;• Proven experience in growing channels with positive economics;• Experience working with multiple traffic sources;• Strong understanding of analytics, funnels, and unit economics;• Experience in building attribution systems and working with data;• Understanding of short-form content mechanics and its impact on conversion;• Experience in launching hypotheses and scaling successful solutions;• Skill in managing teams and contractors through goals and metrics;• Systemic thinking and independence;