Job Specifications & Details
Role Overview
We are looking for an experienced Content Manager to create and manage content for various marketing channels, including Email, Push, and SMS. You will be responsible for developing promotions, tournaments, and bonus offers, as well as overseeing content localization and assigning tasks to designers.
Key Responsibilities
• Creating content for Email, Push, SMS (promotions, tournaments, bonuses)
• Controlling content localization for 5+ languages
• Assigning tasks to designers (banners, layouts, GIFs)
• Maintaining a content plan for regular and special mailings
• Monitoring trends and analyzing target audience interests by GEO
• A/B testing hypotheses to increase key metrics
Requirements & Qualifications
• Experience in interactive entertainment or digital media from 1 year (mandatory)
• English language proficiency at B2 level or higher
• Understanding of metrics: Open Rate, CTR, Event Promo Engagement Rate
• Ability to work with email platforms and Figma/PS (at the level of technical specifications)