Job Specifications & Details
Role Overview
PARI is seeking a Creative Brand Strategist to be responsible for brand integrity across all marketing communications, including federal advertising campaigns, content, PR, CRM, and special projects.
Key Responsibilities
• Manage the brand communication system and ensure alignment with brand positioning.
• Lead and develop the expertise of the project manager team.
• Launch full-cycle advertising campaigns: from brief to release.
• Coordinate interaction between advertising, design, PR, CRM, content, and special projects teams.
• Develop clear briefs for creative, PR, influencers, and other areas.
• Help synchronize marketing processes and enhance brand recognition.
• Prepare presentations, plans, and reports for various business levels.
Requirements & Qualifications
• Experience in managing integrated marketing communications.
• Experience working with federal advertising campaigns and strong creative cases.
• Ability to manage multiple teams and projects simultaneously.
• Skills in structuring processes, controlling deadlines, risks, and implementation quality.
• Ability to write clear briefs and confidently present ideas.
• Experience in developing employees and building a culture of responsibility.
• Proficiency with Google Slides, Sheets, Docs, as well as Confluence, Jira, Miro, GanttPro, or similar tools.
• Strong understanding of sports topics (football, hockey, tennis, basketball, esports).
