Job Specifications & Details
Role Overview
PARI is seeking a Creative Brand Strategist to manage the brand's marketing communications as a unified system. The role involves coordinating campaigns, channels, teams, and key launch points, ensuring communications align with brand identity and positioning. The candidate will manage a team of project managers, lead flagship campaigns from planning to launch, synchronize various advertising and content directions, develop briefs, and analyze campaign effectiveness.
Key Responsibilities
• Manage brand marketing communications as a unified system. • Coordinate campaigns, channels, teams, and key launch points. • Ensure communications align with brand identity and positioning. • Manage a team of project managers and foster employee development. • Lead flagship campaigns from planning to launch. • Synchronize advertising, design, special projects, social media, PR, and CRM. • Develop clear briefs for creative, bloggers, PR, special projects, and content. • Analyze campaign effectiveness and its impact on business metrics.
Requirements & Qualifications
• Experience in controlling integrated communications at a federal level. • Portfolio of cases demonstrating creative and business components. • Strong organizational skills and experience coordinating multiple teams. • Ability to work with presentations, plans, reports, and analytics. • Skill in preparing briefs and setting tasks. • Experience in managing and developing employees. • Proficiency with Google Slides, Sheets, Docs, Confluence, GanttPro, Miro, Jira, or similar tools. • Broad sports knowledge: football, hockey, tennis, basketball, esports. • Plus points: experience in developing communication strategy, working with brand identity updates, systematic work with a brand platform, experience in the sports entertainment industry.