Job Specifications & Details
Role Overview
We are a multi-brand product IT company specializing in interactive entertainment. We create and develop our own digital products. Our approach to CRM marketing is systematic and data-driven, focusing on converting user data into high customer lifetime value (LTV) and loyalty. We are currently seeking a meticulous CRM specialist to manage the accurate setup, launch, and analysis of all communication channels.
Key Responsibilities
• Launching communications: creating and sending various mailings via SMS, Email, Push, Call, Pop-Up, and messengers. • Metric optimization: actively participating in campaign development to enhance Open Rate (OR), Click-Through Rate (CTR), Delivery Rate, conversions, and database coverage. • Testing: conducting A/B tests to continuously improve performance metrics and automate processes. • Reporting: collecting, analyzing, and presenting comprehensive reports on the outcomes of conducted campaigns.
Requirements & Qualifications
• Experience working with Customer Data Platform (CDP) platforms such as Smartico, Customer.io, Mindbox, Encod, or Bloomreach. • Strong understanding of the specific characteristics and best practices for various communication channels: SMS, Email, Push, Call, Pop-Up, and messengers. • Layout skills: basic knowledge of HTML and CSS for straightforward email template design. • Analytical proficiency: strong command of Excel (pivot tables) or the ability to leverage AI tools for efficient report generation.