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Job Specifications & Details
Role Overview
A brand with real traffic and an active user base, the sports prediction direction is currently in testing. The product is about 2 years old and has been present at industry conferences for about a year. The main difference from most digital entertainment projects: the platform is entirely self-developed, not White Label. You will be responsible for: • strengthening the CRM and retention efforts • launching promotions and campaigns: mechanics, segments, offers • managing loyalty programs, VIP, bonus mechanics • working with segments and analytics • gradually connecting to the sports prediction direction
Key Responsibilities
• Strengthen CRM and retention efforts• Launch promotions and campaigns: mechanics, segments, offers• Manage loyalty programs, VIP, bonus mechanics• Work with segments and analytics• Gradually connect to the sports prediction direction
Requirements & Qualifications
• Experience in digital entertainment/sports prediction industry• Experience with promotions, campaigns, bonuses, loyalty programs• Understanding of retention and reactivation strategies• Experience working with analytics and segments• Understanding of how to work with sports prediction products• Self-reliance, readiness to be a versatile professional• Russian language proficiency• Additionally beneficial: CRM communications (Email, Push, SMS, In-App), trigger chains• Experience with Customer.io or other ESP platforms• Experience in a young product/startup environment• English proficiency from B1