Job Specifications & Details
Role Overview
We are seeking an experienced CRM specialist to join our team, focusing on an innovative digital gaming product. This role involves managing user communications to enhance engagement and loyalty.
Key Responsibilities
• Launching various communication campaigns (SMS/Push/Telegram/WhatsApp) for target audiences
• Developing and implementing trigger-based sequences for user retention and reactivation
• Analyzing CRM metrics and segmenting the user database for personalized campaigns
• Conducting A/B tests and creating effective loyalty programs
• Configuring user interaction scenarios aligned with the sales funnel and key events
Requirements & Qualifications
• Experience in the interactive entertainment industry for 1.5+ years
• Deep understanding of the mechanics of large digital gaming platforms
• Practical experience with systems like Customer.io, Braze, FastTrack, or similar platforms
• A data-driven approach with a strong focus on user retention metrics