Job Specifications & Details
Role Overview
This role involves designing CRM funnels and user scenarios, launching CRM campaigns, and managing trigger-based communications. You will also analyze the effectiveness of CRM activities, formulate hypotheses, and develop requirements for new CRM mechanics. A key part of the job is collaborating with product, analytics, development, design, and content teams.
Key Responsibilities
• Design and optimize CRM funnels and user scenarios. • Launch and manage CRM campaigns, including trigger-based communications. • Analyze the effectiveness of CRM activities and formulate hypotheses for improvement. • Develop requirements for implementing new CRM mechanics. • Collaborate with product, analytics, development, design, and content teams to achieve common goals.
Requirements & Qualifications
• Experience in CRM or Retention within the interactive entertainment industry for at least 1 year. • Practical experience in creating and managing trigger-based communication flows. • Strong understanding of user segmentation and the customer lifecycle.