Job Specifications & Details
Role Overview
We are seeking an experienced CRM Manager to oversee and optimize all aspects of customer interaction within an international digital entertainment project. You will be responsible for developing and implementing communication strategies aimed at user retention and reactivation, as well as analyzing campaign effectiveness.
Key Responsibilities
• Manage the CRM direction: segments, attributes, events, campaigns, and trigger chains.• Launch and optimize Email, SMS, Web Push, and APK Push communications.• Develop bonus campaigns, retention, and reactivation scenarios.• Analyze results, conduct A/B tests, and improve CRM funnels.• Work with player segmentation based on behavioral and financial data.
Requirements & Qualifications
• Experience as a CRM Manager in the interactive entertainment industry for 2+ years.• Advanced knowledge (segmentation, Broadcast, Liquid, triggers, profile attributes).• Understanding of data architecture (identify, track, attributes).• Experience working with GEO Tier-2 / Tier-3.• Understanding of LTV, ARPU, Churn Rate, DAU/MAU metrics.