Job Specifications & Details
Role Overview
Seeking a CRM Manager to develop retention mechanics and drive product metric growth within the interactive entertainment industry.
Key Responsibilities
• Manage the CRM direction: segments, attributes, events, campaigns, triggers
• Launch Email, SMS, Web/APK Push campaigns
• Develop bonus campaigns, user retention, and reactivation scenarios
• Conduct A/B tests and analyze conversion funnels
• Work with user segmentation based on behavior and financial data
Requirements & Qualifications
• Experience in the digital entertainment industry for 2+ years (mandatory)
• Knowledge of segmentation principles, Broadcast, Liquid, triggers
• Understanding of LTV, ARPU, Churn, DAU/MAU metrics