Job Specifications & Details
Role Overview
This role focuses on hands-on work with user funnels, customer retention, and Lifetime Value (LTV) through hypothesis testing and CRM communications, with a primary goal of systematically improving key metrics.
Key Responsibilities
• Improve user funnels and lifecycle metrics (FTD > repeat > retention) through product and CRM hypotheses;• Work with retention (D1 / D3 / D7 / D30), LTV, and cohort payback, proposing and implementing improvements based on these metrics;• Formulate, prioritize, and test product and communication hypotheses;• Launch and optimize CRM communications (email, push, SMS, messengers);• Regularly test and optimize texts, offers, timings, scenarios, and channels;• Collaborate with analytics to evaluate test results and the impact of changes on key metrics.
Requirements & Qualifications
• Practical experience in CRM and lifecycle marketing specifically within the interactive entertainment industry;• Understanding of product metrics: activation, retention, conversion, LTV;• Experience working with cohorts, ability to see the connection between traffic, user behavior, and revenue;• Readiness to combine analytics with practical implementation: launching sequences, tests, and iterations;• Basic understanding of performance channels and the impact of traffic quality on metrics.Nice to have:• Experience with complex CRM systems: Smartico, Customer.io, HubSpot, Bloomreach.