Job Specifications & Details
Role Overview
We are seeking an experienced CRM Manager with mandatory sports entertainment experience to drive player retention and engagement. This role focuses on developing and executing strategies that enhance user interaction and foster loyalty.
Key Responsibilities
• Build and execute CRM strategies and player segmentation (RFM).
• Manage Email, Push, SMS & Onsite campaigns.
• Launch event-driven promotions and reactivation campaigns.
• Optimize CRM performance through A/B testing and analytics.
Requirements & Qualifications
• 3+ years in CRM/Retention.
• Mandatory sports entertainment experience.
• Strong analytical skills and CRM expertise.