Job Specifications & Details
Role Overview
Seeking an experienced CRM / Retention Lead in the digital entertainment sector to develop player retention strategies and drive LTV growth.
Key Responsibilities
• Develop and implement retention strategies: reduce churn, increase loyalty and LTV;• Optimize CRM: segmentation, personalization, and processes;• Launch and scale retention initiatives: welcome/onboarding programs, loyalty programs, win-back campaigns;• Conduct A/B testing of campaigns and analyze the effectiveness of bonuses, promotions, and communications;• Manage all communication channels: email, push, SMS, messengers, in-app;• Lead a team of retention managers and collaborate with other departments.
Requirements & Qualifications
• 3+ years of experience in CRM / retention / database marketing;• Experience in interactive entertainment / sports analytics / digital gaming platforms, launching and optimizing retention initiatives;• Proficient in CRM platforms, Google Analytics / Power BI, Excel, Jira / Confluence, ESP;• Experience with bonuses, promotions, and analytics: NGR, ARPU, churn, LTV;• English — B1+.