Job Specifications & Details
Role Overview
Seeking a CRM / Retention Manager to participate in the creation and implementation of marketing activities aimed at user retention and engagement, as well as to work with the user database and email campaigns.
Key Responsibilities
• Participate in creating marketing activity plans (promotions, bonuses, loyalty programs) for user retention and engagement.
• Formulate and implement content plans for email, SMS, and push channels, including layout and campaign setup.
• Create email templates and test various hypotheses.
• Work with the user database: segmentation, personalization.
Requirements & Qualifications
• Deep understanding of customer base management and segmentation processes.
• Ability to work with large volumes of information and draw analytical conclusions.
• Experience with email campaigns on ESP/CDP platforms.
• Knowledge of HTML.