Job Specifications & Details
Role Overview
An interactive entertainment project is looking for a CRM / Retention Manager to develop user retention strategies, manage CRM communications, and enhance the effectiveness of marketing activities in the Egyptian market.
Key Responsibilities
• Develop and implement CRM activities: promotions, bonuses, and loyalty programs;• Formulate content plans for email, SMS, and push notifications;• Configure triggered and mass communications;• Analyze campaign effectiveness and improve key metrics;• Create email templates and test hypotheses;• Work with user base segmentation and personalization.
Requirements & Qualifications
• Experience working with GEO Egypt;• Understanding of CRM marketing, segmentation, and customer base management;• Ability to analyze large volumes of data and make decisions based on analytics;• Experience with ESP/CDP platforms;• Basic HTML knowledge (editing existing templates).A plus would be:• Experience in interactive digital products;• Experience with Customer.io and ChatGPT;• English language proficiency at B2 level or higher.