Job Specifications & Details
Role Overview
We are seeking an experienced CRM / Retention Manager to join our digital entertainment project. You will be responsible for developing and implementing CRM activities focused on user retention and enhancing loyalty.
Key Responsibilities
• Develop and implement CRM activities including promotions, bonuses, and loyalty programs• Create content plans for email, SMS, and push notifications• Configure triggered and mass communications• Analyze campaign effectiveness and optimize key performance metrics• Design email templates and test various hypotheses• Manage user base segmentation and personalization efforts
Requirements & Qualifications
• Experience working with GEO Egypt• Strong understanding of CRM marketing, segmentation, and customer base management• Ability to analyze large datasets and make data-driven decisions• Proven experience with ESP/CDP platforms• Basic HTML knowledge (for editing existing templates)