Job Specifications & Details
Role Overview
A project focused on the Latin American market is seeking a CRM Retention Team Lead to strategically develop the customer retention direction and increase player lifetime value (LTV).
Key Responsibilities
• Managing CRM strategy and developing the retention team• Optimizing communication flows (Email, Push, SMS, WhatsApp) and working with various audience segments• Launching and managing welcome, loyalty, and reactivation campaigns aimed at increasing LTV, ARPPU, NGR, and redeposit rates• Conducting analytics, A/B testing, and developing new hypotheses for performance improvement
Requirements & Qualifications
• 2+ years of hands-on experience in CRM Retention, including leadership roles• Strong understanding of key metrics, audience segmentation, and bonus mechanics, along with management experience• Knowledge of the LATAM market and Spanish language proficiency are a significant plus