Job Specifications & Details
Role Overview
An international digital entertainment company is seeking a CRM Team Lead. The role involves managing user retention, increasing customer lifetime value (LTV), and coordinating the team's efforts across Tier 2/3 markets.
Key Responsibilities
• Develop CRM channels and automate user engagement scenarios• Manage bonus mechanics and marketing campaigns• Conduct analytics, A/B testing, and work with data
Requirements & Qualifications
• Experience managing a CRM department or team within the interactive entertainment industry• Expertise in retention strategies for Tier 2/3 markets• Experience with CRM platforms and product analytics