Job Specifications & Details
Role Overview
The primary objective of this role is to analyze the customer database, segment users, and develop effective strategies for reactivating inactive clients. This involves utilizing email campaigns and promotional offers to enhance user retention on digital entertainment platforms.
Key Responsibilities
• Analyzing the customer database and user segmentation• Developing strategies for reactivating inactive users• Implementing email campaigns and promotional offers• Working on user retention initiatives
Requirements & Qualifications
• Experience working in the digital entertainment industry• Experience with CRM systems (Salesforce, Bitrix24) and data analytics• Experience in email marketing• English language proficiency at B2–C1 level• Ability to work onsite in Yerevan