Job Specifications & Details
Role Overview
We are looking for an experienced Digital Media Buying Team Lead for Facebook to lead and develop a team of media buyers. You will be responsible for developing strategy, launching and optimizing advertising campaigns, and analyzing data to identify growth opportunities in the interactive entertainment sector.
Key Responsibilities
• Lead and develop a team of media buyers;• Develop a strategy for media buying and scaling on Facebook;• Launch and optimize advertising campaigns;• Analyze statistics and identify growth points;• Collaborate with creative and tech departments to enhance efficiency;• Participate in budget planning and resource allocation;
Requirements & Qualifications
• Experience in performance marketing (digital media buying) for 2+ years, with at least 1 year as a Team Lead;• Confident experience with Facebook, knowledge of Tier-1 / Tier-2 geo specifics;• Ability to build a system: task setting, training, KPI control;• Deep understanding of analytics and metrics, ability to make data-driven decisions;• Strong awareness and understanding of effective approaches for various offers and geos;• Leadership, creativity, and a drive for results;