Job Specifications & Details
Role Overview
We are looking for an experienced Media Buyer to manage advertising campaigns on Facebook. The ideal candidate should possess in-depth knowledge of setting up and optimizing ad campaigns, as well as proficiency in traffic tracking tools and cloaking. A strong understanding of key metrics for effective ad budget management is essential.
Key Responsibilities
• Setting up and launching advertising campaigns on Facebook Ads• Optimizing current campaigns to achieve maximum efficiency• Analyzing and interpreting key metrics (ROI, CTR, CPC, CPA, LTV)• Working with traffic tracking tools• Applying cloaking methods to bypass moderation
Requirements & Qualifications
• At least 1 year of experience• Ability to set up Facebook Ads search campaigns and understand the mechanics of other campaign types• Proficiency in using traffic tracking tools• Practical experience working with cloaking• Understanding of metrics: conversions, ROI, CTR, CPC, CPA, LTV, etc.