Job Specifications & Details
Role Overview
We are looking for an experienced Media Buyer to work with advertising campaigns on the Facebook platform. You will be responsible for setting up and optimizing campaigns, as well as analyzing key metrics to achieve high results in the interactive entertainment sector.
Key Responsibilities
• Setting up and launching advertising campaigns in Facebook Ads• Optimizing current campaigns to improve efficiency• Analyzing and interpreting key metrics (ROI, CTR, CPC, CPA, LTV)• Working with traffic tracking tools and cloaking
Requirements & Qualifications
• At least 1 year of experience• Ability to set up Facebook Ads search campaigns and understand the mechanics of other campaign types• Proficiency in using traffic tracking tools• Practical experience working with cloaking• Understanding of metrics: conversions, ROI, CTR, CPC, CPA, LTV, etc.