Job Specifications & Details
Role Overview
Seeking an experienced Media Buyer to launch and scale Facebook advertising campaigns within the interactive entertainment sector. This role involves analyzing metrics, optimizing traffic, and testing new creative approaches.
Key Responsibilities
• Launch and scale Facebook advertising campaigns
• Analyze metrics and optimize traffic
• Work with creatives and test new approaches
• Maintain reporting
Requirements & Qualifications
• Experience in the interactive entertainment sector for 1+ year
• Practical experience with Facebook Ads
• Experience working with agency accounts, Business Managers (BM), and auto-registration accounts
• Understanding of metrics (CPA, CPI, CR, ROI)