Job Specifications & Details
Role Overview
We are looking for an experienced Media Buyer to manage advertising campaigns on Facebook. You will be responsible for launching and optimizing campaigns, working with worldwide GEOs, finding and testing new approaches, and scaling successful strategies to achieve high profit. The role requires strong analytical skills and the ability to report on key performance metrics.
Key Responsibilities
• Launching and optimizing advertising campaigns on Facebook for the interactive entertainment vertical• Working with worldwide GEOs (WW) with a primary focus on Tier 1• Searching for and testing new approaches in collaboration with the design and tech teams• Scaling successful strategies and working towards achieving high profit• Maintaining reporting and analyzing key performance metrics
Requirements & Qualifications
• Current experience running Facebook ad campaigns for the interactive entertainment vertical• Proven experience working with Tier 1 GEOs• Mandatory: Provide screenshots of results from recent launches• Ability to achieve positive ROI and understanding of Facebook moderation specifics• Desire to grow within a structured team and advance to a Team Lead position