Job Specifications & Details
Role Overview
We are seeking an experienced Media Buyer to launch, manage, and systematically scale advertising campaigns in Facebook Ads, specializing in financial and interactive products. You will be responsible for the entire conversion funnel: from creative development and landing pages to deposit acquisition. Your role will involve continuously testing new hypotheses, identifying and generating profitable strategies, and developing clear technical specifications for designers. In-depth analysis, optimization, and control of key advertising campaign metrics are essential for maximizing efficiency.
Key Responsibilities
• Launching, managing, and systematically scaling advertising campaigns in Facebook Ads (Financial & Interactive Products verticals)• Working with the entire conversion funnel: from creative and landing page to deposit acquisition• Continuously testing new hypotheses, searching for and generating profitable strategies• Developing and setting clear technical specifications (TS) for designers• In-depth analysis, optimization, and control of key advertising campaign metrics
Requirements & Qualifications
• Experience with Facebook Ads in Financial & Interactive Products verticals for 1+ year (mandatory)• Clear understanding of the entire user journey funnel up to the deposit stage• Ability to independently find, engage, and scale effective strategies• Availability of current case studies and confirmed traffic acquisition results• Readiness to work in an office format in Warsaw