Job Specifications & Details
Role Overview
Seeking an experienced Media Buyer to launch and scale advertising campaigns in Facebook Ads, test new GEOs, audiences, and creatives, and analyze key metrics to identify growth opportunities.
Key Responsibilities
• Launch and scale advertising campaigns in Facebook Ads. • Test new GEOs, audiences, creatives, and ad bundles. • Analyze key performance indicators of advertising campaigns and identify growth points. • Monitor ROI / ROAS, CPA, CPL, CR, and other key metrics.
Requirements & Qualifications
• 1-2 years of experience as a Media Buyer. • Practical experience specifically with Facebook Ads / Meta Ads. • Experience in financial instruments or digital assets is mandatory in one of the verticals. • Understanding of media buying metrics and advertising campaign economics. • Experience in independently launching, optimizing, and scaling campaigns. • Ability to work with large volumes of traffic. • Understanding of tracker and analytical system principles. • Ability to independently find and test new bundles. • Readiness to work for results and be accountable for performance.