Job Specifications & Details
Role Overview
We are looking for an experienced Media Buyer to work with Facebook Ads in the interactive entertainment sector. Your main tasks will include finding, launching, and scaling advertising campaigns, along with in-depth work on funnels and monitoring key metrics. You will collaborate with the technical department and designers to create effective creatives.
Key Responsibilities
• Searching for and launching unique advertising bundles: analyzing funnels, testing approaches, and optimizing• Scaling advertising campaigns to $10K+ daily spend in a short timeframe• In-depth work with funnels and monitoring key metrics: ROI, CTR, CR• Effective budget management and working on a CPA model• Interacting with the technical department and designers for prompt creative development
Requirements & Qualifications
• Experience with Facebook Ads for 1+ year• Expertise in the interactive entertainment niche (1+ year) or in digital products/nutraceuticals (2+ years)• Practical experience with daily budgets from $1,000 – $5,000+• Ability to generate ideas and create funnels, not just adapt existing creatives• Readiness to take responsibility for spend and continuously scale expertise