Job Specifications & Details
Role Overview
We are LAND, a strong in-house team working with significant advertising budgets and direct top advertisers in the interactive entertainment sector. Our team is growing, and the Facebook direction is expanding. We are looking for a Media Buyer who can consistently drive traffic, scale campaigns, and generate profit.
Key Responsibilities
• Launching and managing advertising campaigns in Facebook Ads;• Working with applications and PWAs;• Testing hypotheses and discovering new traffic sources;• Providing clear technical specifications to designers and the creative team;• Scaling successful campaigns;• Analyzing metrics and daily optimization.
Requirements & Qualifications
• Experience as a Facebook Media Buyer in the digital entertainment industry for 1+ year;• Understanding of the digital entertainment vertical and traffic specifics;• Ability to work with trackers, anti-detect browsers, proxies;• Experience managing daily budgets from $1-3k and above;• Self-reliance, responsibility, and results-orientation;• Ability to maintain stable KPIs and scale profit.