Job Specifications & Details
Role Overview
We are seeking an experienced Media Buyer to launch and scale advertising campaigns on Facebook Ads within the interactive entertainment industry. This role involves actively testing various bundles, creatives, and audiences, alongside in-depth analysis of results to optimize performance based on key metrics. You will manage diverse geographical markets and advertising budgets.
Key Responsibilities
• Launching and scaling advertising campaigns in Facebook Ads
• Testing bundles, creatives, and audiences
• Analyzing results and optimizing based on metrics
• Working with various GEOs and budgets
Requirements & Qualifications
• Experience as a Media Buyer specifically in performance marketing (traffic acquisition)
• Confident proficiency in Facebook Ads
• Understanding of CTR, CPA, ROI metrics
• Experience working with trackers