Job Specifications & Details
Role Overview
We are seeking an experienced Media Buyer Specialist to manage campaigns across Facebook Ads and TikTok Ads. This role involves launching, optimizing, and scaling advertising campaigns, alongside generating creative content and testing various offers.
Key Responsibilities
• Launching and managing advertising campaigns on Facebook Ads / TikTok Ads (creation, optimization, scaling)
• Generating ad bundles and creatives for each platform, including short vertical videos for TikTok format
• Providing technical specifications to the design department
• Testing various offers and products
• Implementing and monitoring analytics
Requirements & Qualifications
• Current experience in performance marketing of 1+ year within the interactive digital products vertical
• Proficient in Facebook Ads and TikTok Ads platforms
• Ability to independently generate ad bundles for both sources
• Experience working with mobile traffic (iOS / Android / PWA)
• Understanding of TikTok moderation specifics, including the ability to bypass bans and minimize blocking risks
• Skills in setting up analytics and evaluating key performance metrics