Job Specifications & Details
Role Overview
Seeking an experienced Media Buyer to launch, optimize, and scale advertising campaigns in Google Demand Generation. This role involves actively testing new approaches and analyzing effectiveness to achieve maximum results.
Key Responsibilities
• Launching, optimizing, and scaling advertising campaigns in Google Demand Generation• Testing new bundles, creatives, approaches, and GEOs• Analyzing campaign effectiveness and identifying new scaling opportunities• Creating technical specifications for creatives and collaborating with designers
Requirements & Qualifications
• Current experience of 6+ months with Google Demand Generation in the interactive entertainment sector• Experience in testing and scaling advertising campaigns• Confident work with large budgets• Skills in analyzing results and identifying growth points