Job Specifications & Details
Role Overview
We are looking for an experienced Google PPC Media Buyer to join our team. This role involves managing and optimizing advertising campaigns on Google Ads within the interactive entertainment sector.
Key Responsibilities
• Setting up and managing Google Ads search campaigns• Optimizing advertising campaigns to achieve target metrics• Analyzing campaign performance and preparing reports
Requirements & Qualifications
• At least 1.5 years of experience in a similar role (specifically in PPC/Google Ads within the interactive entertainment sector)• Ability to set up Google Ads search campaigns and understand the mechanics of other campaign types• Proficiency in using traffic tracking tools• Experience in navigating complex platform moderation policies• Understanding of metrics: conversions, ROI, CTR, CPC, CPA, LTV, etc.