Job Specifications & Details
Role Overview
Seeking an experienced Google UAC Media Buyer to launch, optimize, and scale advertising campaigns within the interactive entertainment sector. You will manage large advertising budgets, test new approaches, and analyze campaign effectiveness to achieve maximum results.
Key Responsibilities
• Launching, optimizing, and scaling advertising campaigns in Google UAC• Managing advertising budgets• Testing new bundles, creatives, approaches, and GEOs• Analyzing campaign effectiveness and identifying new scaling opportunities• Creating technical specifications for creatives and collaborating with internal teams
Requirements & Qualifications
• Experience of 6+ months with Google UAC in the interactive entertainment vertical• Confident work with large advertising budgets• Proven successful cases of scaling profitable campaigns• Understanding of the specifics of working with various GEOs• Responsibility for results and independent decision-making• Focus on development and continuous testing of new approaches