Job Specifications & Details
Role Overview
A large digital entertainment holding is seeking a Head of Affiliate / Chief Marketing Officer (CMO). The primary goal for this role is to establish marketing as a comprehensive business function, driving it towards clear and measurable outcomes.
Key Responsibilities
• Managing marketing as an independent business direction. • Influencing key business metrics. • Working with the entire marketing funnel, not just traffic acquisition. • Building a system for planning and evaluating the effectiveness of marketing activities. • Actively participating in achieving the company's business plan. • Scaling successful hypotheses and tools.
Requirements & Qualifications
• Mandatory experience in the interactive entertainment or sports analytics sector. • Deep understanding of the funnel leading to the first deposit. • Proven experience in influencing business metrics, beyond just launching campaigns. • Proficient English language skills are required. • French or Arabic language proficiency is a plus. • Experience in scaling projects, not just initiating them. • Result-oriented mindset, rather than activity-focused. • Ability to clearly articulate how actions impact key metrics. • Skill in building systematic processes and avoiding chaos.