Job Specifications & Details
Role Overview
The project has over 7 years of experience in the digital entertainment market, with strong expertise in the poker segment. The main task now is to actively develop the gaming platforms vertical, enhance traffic acquisition, and scale results in CIS countries. We are looking for a Head of Affiliates to lead the development of the affiliate direction for an existing digital entertainment product.
Key Responsibilities
• Develop and implement an affiliate strategy for the gaming platforms direction• Develop traffic acquisition in CIS countries• Search, connect, and develop new affiliate partners• Work with the existing partner base• Determine the most effective sources and models for traffic acquisition• Test new channels, formats, and partner activities• Negotiate with major partners, webmasters, teams, and networks• Control the quality, volume, and effectiveness of attracted traffic• Analyze FTD, deposits, retention, and other key metrics• Formulate a KPI and motivation system for the affiliate team• Set up and optimize internal processes• Recruit and develop the team as the direction scales
Requirements & Qualifications
• Relevant experience as Head of Affiliates in a digital entertainment product for 1-2 years• Deep understanding of affiliate acquisition in CIS markets• Own active base of partners and webmasters• Ability to independently build a direction and be responsible for results• Strong negotiation and management skills• Understanding of affiliate platforms, postback, tracking, and analytics• English language proficiency from B2