Job Specifications & Details
Role Overview
An international digital entertainment team is seeking a Head of CRM to establish and lead the CRM department, manage the team, and develop user retention strategies for key Tier-1 markets.
Key Responsibilities
• Develop and implement a comprehensive CRM strategy• Effectively manage a team of CRM and Bonus managers• Develop user segmentation and cohort strategies• Test hypotheses, analyze results, and continuously improve the effectiveness of CRM campaigns
Requirements & Qualifications
• Experience working with Tier-1 markets• 5+ years of experience in CRM marketing, with at least 2 years in a leadership role• Experience managing a team of 5+ people (including hiring, onboarding, KPI setting)• Proficient in Customer.io and Smartico.ai• Strong analytical skills and a systematic approach to CRM development