Job Specifications & Details
Role Overview
A growing digital project is looking for a hands-on leader in CRM Retention to actively participate in operational activities.
Key Responsibilities
• Managing the CRM direction and a small team.• Building communication chains (email, push, SMS, WhatsApp).• Database segmentation, launching loyalty and reactivation campaigns.• Growing key metrics (LTV, ARPPU, retention), A/B tests, and analytics.
Requirements & Qualifications
• 2+ years of experience in CRM Retention, with team management experience.• Proficiency in data handling, segmentation, and loyalty programs.• Knowledge of the LATAM market and Spanish language (B1–B2) is a significant advantage.