Role Overview
Sunshine Group, an international group of companies, is seeking a Head of Digital Advertising Infrastructure & Account Operations for a new project in Astana (Astana Hub resident). We are building an AI-platform for performance marketing in e-commerce. Your role will involve managing the Ad-Ops operational direction, ensuring the media buying team always has active advertising accounts and uninterrupted campaign launches. The key objective is to create and maintain an inventory of advertising infrastructure, including ad accounts, proxy pools, mobile number pools, anti-detect stack, and device farms/cloud phones for scaling. We are looking for a process-driven, disciplined, and data-oriented professional to ensure continuous traffic flow and control infrastructure costs. This position does not involve direct media buying or targeting setup; you will lead the infrastructure, managing pools of advertising accounts, proxies, mobile numbers, and the anti-detect environment.
Key Responsibilities
• Maintaining a pool of proxies (mobile/residential): ensuring IP cleanliness and reputation, rotation, and account-IP binding.
• Managing a pool of mobile numbers for registration, verification, and 2FA: sourcing, accounting, and reuse.
• Maintaining a reserve of active accounts for each platform, preventing the pool from falling below the established norm.
• Promptly responding to warnings and bans in accordance with SLA.
• Implementing account warming and proper isolation to reduce the ban rate before bans occur.
• Supporting anti-detect systems (e.g., Dolphin Anty / AdsPower), proxies, and, at scale, device farms / cloud phones as a regulated process.
• Ensuring compliance: checking adherence to platform policies before launch.
• Managing the economics of the department: accounting for costs (accounts, proxies, numbers, anti-detect, farm, tracker) and analyzing efficiency – cost per active account, infrastructure cost share in traffic, and pool budgets.
Requirements & Qualifications
• Experience in managing advertising account pools or account-ops in performance or affiliate marketing (2+ years).
• Practical experience in managing proxy pools and mobile numbers as inventory (IP cleanliness/reputation, rotation, number accounting).
• Ability to calculate and manage the economics of the department (infrastructure costs vs. traffic results), working with figures and reporting.
• Practical knowledge of moderation and policies for advertising platforms (FB / Google / TikTok Ads), reasons for bans, logic of appeals, and account warming.
• Proficient use of anti-detect browsers (Dolphin Anty / AdsPower / GoLogin) and proxies.
• Adherence to processes and discipline: regulations, SLA.
• Stress resistance to incidents (bans are part of the routine).
Plus points:
• Understanding the structure and specifics of device farms / cloud phones (GeeLark / DICloak / Multilogin-class) for warming up and managing pools at scale.
• Proficiency with trackers (Keitaro / Binom) and end-to-end analytics.
• Experience in media buying.
• English language skills for working with platform interfaces and policies, as well as for understanding the specifics of English-speaking markets.
