Job Specifications & Details
Role Overview
An international digital entertainment project is seeking an experienced Head of Marketing with strong expertise in performance marketing.
Key Responsibilities
• Managing the marketing team• Developing user acquisition channels (Affiliate marketing, Media Buying, SEO, SMM, Influencers)• Managing P&L and marketing budgets• Analyzing ROI, LTV, CPA metrics• Scaling projects across various geographical markets• Interacting with C-level management
Requirements & Qualifications
• 7+ years of experience in digital marketing• 3+ years of experience in the interactive entertainment industry and in a Head/CMO position• Experience managing P&L• Experience with performance marketing, affiliate programs, media buying• Experience working with multiple GEOs• Professional working proficiency in English