Head of Performance Marketing

• Develop traffic acquisition strategies and allocate budgets across various brands and geographical regions;• Manage the media buying team: foster the growth of team leads, implement key performance indicators (KPIs), and enhance employee expertise;• Monitor critical performance metrics (CPI, CPL, ROMI, conversions) and adjust strategies as needed;• Generate and test new hypotheses, continuously analyzing market trends;• Establish an efficient process for the production of advertising creatives;• Prepare comprehensive analytical reports for C-level management.

• 5+ years of experience in user acquisition;• 2+ years of experience managing a media buying department;• Successful case studies of traffic acquisition in SEA and LATAM markets;• Experience managing advertising budgets exceeding several million dollars;• Practical expertise in Google Ads, Meta Ads, and Snapchat Ads;• Proven track record of scaling advertising campaigns with measurable financial outcomes;• Experience managing a team of 15 or more people;• Strong analytical skills and experience in preparing reports for top management;• English language proficiency at Upper-Intermediate (B2) level or higher.Bonus points:• Experience in establishing workflows for a creative team;• Experience working in international product companies;• Deep understanding of performance marketing principles and modern scaling tools.