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Job Specifications & Details
Role Overview
We are seeking an experienced Head of Traffic for our AI project in the interactive entertainment sector. You will be responsible for strategic planning, managing user acquisition channels, leading a team, and performing analytics to achieve business objectives.
Key Responsibilities
• Strategic Planning: Develop a strategy for each product, allocate budgets (specialized advertising networks, seeding, push, native advertising, contextual ads)
• Channel Management: Work with Traffic Stars, Traffic Junky, ExoClick, Adsterra, etc. Scale seeding integrations (Telegram, Reddit, Medium)
• Leadership: Manage a team (3–5 people) and external contractors. Identify and eliminate bottlenecks in team operations
• Analytics and ROMI: Daily monitoring of CPC, CPM, CTR, CR, CPA, LTV. Automate reporting and promptly disable inefficient bundles
• Creative Strategy: Manage content production that passes moderation while effectively addressing audience needs
Requirements & Qualifications
• 3+ years of experience in traffic management (mandatory in the specialized digital entertainment niche)
• Proactivity: Ability to foresee and solve problems before they arise
• Responsibility for Results: Business and product-oriented thinking
• Business Acumen: Understanding the priority of cash flow over simply "high reach"
