Job Specifications & Details
Role Overview
We are an international digital entertainment company launching new projects across various global markets. We are seeking a Head of User Retention to build the retention function from scratch. This role involves developing a promotional calendar, defining CRM strategy, and managing the full campaign lifecycle from concept and segmentation to copywriting, design, launch, and analysis. Additionally, you will be responsible for manual reactivations, bonus matrix development, and generating your own growth ideas. You will lead a team consisting of 2 CRM managers, 1 promo manager, and in-house designers. This is a hands-on position, not purely managerial, operating at a startup pace where processes are still forming.
Key Responsibilities
• Building the user retention function from scratch• Developing and managing the promotional calendar• Forming and implementing the CRM strategy• Managing the full campaign cycle: from concept and segmentation to copywriting, design, launch, and analysis• Performing manual user reactivations• Developing and optimizing the bonus matrix• Generating and implementing own growth and retention ideas
Requirements & Qualifications
• Experience in building and managing user retention functions• Deep knowledge of CRM strategies and campaign management• Ability to manage the full cycle of marketing campaigns• Experience with promotional calendars, segmentation, and data analysis• Skills in developing bonus programs and manual reactivations• Leadership qualities and experience managing a team (CRM managers, promo managers, designers)• Proactive approach and ability to work in a startup environment with evolving processes