Job Specifications & Details
Role Overview
Seeking a Middle Influence Manager for an international digital entertainment product.
Key Responsibilities
• Searching, attracting, and developing bloggers, streamers, and media partners
• Full cycle of work with influencers: negotiations, launch, support, and analytics of advertising campaigns
• Scaling placements in collaboration with the Team Lead
• Maintaining CRM and reporting on partners
• Analyzing campaign effectiveness, conducting A/B tests, and making decisions on scaling
• Launching special projects with bloggers and finding new advertising platforms
• Analyzing competitor activity and identifying new growth opportunities
Requirements & Qualifications
• Experience working with bloggers / streamers / opinion leaders for 2+ years
• Mandatory experience in digital entertainment (Performance Marketing / Sports Analytics)
• Understanding of the full Influence Marketing cycle
• Experience in independently searching for and attracting new partners
• Experience in conducting commercial negotiations and managing advertising budgets
• Ability to analyze results by CPA, ROI, ROAS, registrations, deposits, reach, and other metrics
• Proficient in Google Sheets / Excel and CRM systems
• Analytical mindset, independence, and a desire to grow to Team Lead
